Imagine virtually experiencing the beaches of Turks and Caicos before booking a trip to visit the destination in reality.
Interactive marketing using virtual reality (VR) might one day help you decide your next vacation destination.
That is, if Jihoon Kim has anything to say about it.
A doctoral student in the Department of Journalism and Mass Communication, Kim studies how virtual experiences have the potential to transform marketing communication.
Kim is advised by Dr. Grace Ahn, director of the Games and Virtual Environments Lab (GAVEL) in the Grady College of Journalism and Mass Communication.
An interdisciplinary research facility, GAVEL takes a human-centered approach to investigate virtual … read more