Our program provides students with both strong empirical research skills in econometrics, experimentation, and statistics and strong theory development in consumer behavior and strategy. PhD students generally focus in one of these two areas.

The Department of Marketing participates in a wide variety of Terry College programs, including the Masters of Marketing Research program and the undergraduate B.B.A. program. In a related effort, we sponsor (with the American Marketing Association) an Advanced School of Marketing Research. Our other speciality areas include: communication, advertising, customer relationship management, brand management, account management and electronic commerce (including business-to-business e-commerce).

We appreciate your interest in the Ph.D. program in marketing at the Terry College of Business. The decision to pursue doctoral studies is a significant commitment, one that requires both full-time dedication and a sincere interest in contributing to our understanding of the marketing discipline through scholarly research.

Doctoral study is an integral component of the department, and we are committed to producing graduates who are well-equipped to succeed at the top research institutions in the world. The program, supported by a large and diverse faculty, provides in-depth training in marketing theory, strategy, and research methodology. With an average of 8 students, the Ph.D. program is small by design to maximize interaction between faculty and students, and to facilitate joint research opportunities.

Please take the time to learn more about the Ph.D. program in marketing by reviewing the material included in this site. For additional information, feel free to contact us via email rfox@terry.uga.edu or telephone 706-542-3756.

 

Degree Awarded: PhD

School/College: Terry College of Business

706-542-8100

Academic Department: Marketing

Graduate Coordinator: Anindita Chakravarty

706-542-9558

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