Developing and maintaining your own outreach strategy is key to turning prospects into enrolled students. Prospective graduate students often do their own stealth research long before they contact your program. Having an engaging, current and informative website that also allows you to capture their interest when they visit is an initial, effective way of optimizing outreach to prospective students. Don’t stop there, however, you should continue to engage your prospects throughout the recruitment, application, admissions and enrollment processes. Click on the tiles below for ideas on how to optimize your outreach.